DAM champions will protect your DAM investment
When was the last time you evaluated who’s championing your DAM?
Every DAM program needs consistent advocacy from across your organization to protect your investment, your assets, and system adoption. This isn’t something you can leave to your DAM administrators alone.
Many teams I work with are battling declining usage, slipping quality control, and strained budget discussions. These are clear symptoms of DAM programs that are losing traction. What typically happens is that a DAM system may be deployed to great fanfare and effect, and by year 3, teams, culture and priorities will have changed. When times change but the technology powering our processes don’t evolve and stay part of the conversation, users may not be excited about the system, or worse, actively subvert it. Technology encroachment from non-DAM systems, process transformation that is more destructive than productive, and apathy can reverse years of progress.
Why DAM champions matter
Champions convert standards and best practices into everyday habits that stick, no matter your organization’s size.
In startups and small teams, a few key advocates can speak to the power of centralizing core assets in a DAM, rather than leaving teams to search through several content silos in Dropbox or Google Drive, setting healthy behavior early.
At an SMB, champions can streamline collaboration across the content production and distribution pipeline so every role can remain nimble as workflows grow more complex.
At an enterprise, champions across several disciplines can weave global standards to ensure DAM is in the fabric of how teams operate less defectively.
With 2025 shaping up as a year of efficiency for many industries, champions play a pivotal role in positioning DAM as a literal time and cost saver, regardless of role.
Where to find your DAM champions
Look for people who are already informal problem solvers and influence peers organically. Here’s some good places to start:
Designers advocating for brand and content consistency
Product and content marketers pushing for faster campaign launches
Producers managing agency and external creative support
Creatives handling version control chaos
Executive sponsors focused on long term vision
Finance and technology managers who own application budgets
Power users consistently uploading, tagging, downloading and sharing assets
Your best people are already acting like champions, you just need to recognize and formalize that in their role.
Being a DAM champion
Once identified, formalize your champions’ influence through a few repeatable activities:
Model: Share and demonstrate best practices for using the DAM
Teach: Participate in Q&A, plug the DAM during new hire onboarding
Escalate: Surface friction points so the DAM team can support and course correct
Celebrate: Share wins from efficient product launches, new opportunities and any other victories that connect to good DAM usage
When mobilized properly, champions drive measurable gains, from high DAM usage, better asset quality, findability, and stronger external appearance in the market. When your DAM wins, so does your business.
Ready to find and activate your DAM champions?
If you’re ready to spot and empower the DAM champions in your organization. Let’s talk. Book a complementary discovery call with us to assess your current DAM program and we can partner with you to build a stronger network that brings lasting value.
Connect with me on LinkedIn or fill out this form to get started.